Robert is experimenting with Google Ads as a way to advertise his law practice.  So, when someone in the world uses Google to search the words “software lawyer” or “internet lawyer,” an ad with a link to Robert’s professional website may show up.

You may be interested in knowing how this is working out. Well, after about 2 weeks, Robert’s ad has been displayed 214 times.  Of those “impressions,” the ad has been clicked on . . . wait for it . . . twice.  Those clicks were made by people in Rio de Janiero and St. Lucia. Google charged Robert 75 cents for each click.

Funny, nobody from Rio or St. Lucia has called.

Robert will keep trying . . .