Robert just took a walk to the Jamba Juice near his house. He considers jamba Juice to be genius at marketing. You might ask why. It is because of the secret menu. That’s right. At the Jamba Juice in Novato, and presumably elsewhere, if you are not interested in drinking off the official mamby pamby all natural organic health menu up on the board, you may discretely ask a staff member for the “secret menu,” which lists such treats as “gummi bear,” “snickers bar,” and “peanut butter and jelly sandwich.” All kids order off the “secret” menu.  This approach allows Jamba Juice to both be thought of as a healthy choice AND to make sales of crap to kids! Genius!  Shh.  It’s a secret.